THE WEBSITE
GOES PRIVATE.
Your invitation contains the password that gets you inside from November 17–21.
INNER CIRCLE
17—21NOVEMBERTHE WEBSITECLOSES.
THE INNER CIRCLE GETS IN.
MEMBERSSHOP FIRST.
While every size and colour is still available.
EUROPE ISWATCHING.
Impossible to ignore. Soon impossible to get.
FREE PRIVATE ACCESS · NOVEMBER 17–21
You’re in.
On November 17 you’ll receive the password by email. Keep an eye on your inbox.
YOUR EMAIL IS YOUR WAY IN
WHAT HAPPENS WHEN YOU JOIN?
On November 17, we close the website to the public and open the complete Black Friday restock to our Inner Circle.
THE WEBSITE
YOU GET
FIRST CHOICE.
Shop the complete restock while every available size, colour and offer is still there.
PUBLIC SHOPS
WHAT REMAINS.
The offers stay the same. Your advantage is getting there before everyone else.
MEMBER-FIRST SINCE DAY ONEWHY THE INNER CIRCLE GOES FIRST
LVW SELLS OUT.
MEMBERS DON’T
WAIT IN LINE.
Our biggest drops regularly sell out before everyone gets a chance to shop. That is why LVW releases its most important collections to members first.
Black Friday follows the same rule. From November 17–21, the complete restock belongs to the Inner Circle.
THE PUBLIC GETS BLACK FRIDAY.THE INNER CIRCLE GETS FIRST CHOICE.
WHY IS THIS BLACK FRIDAY DIFFERENT?
THE BESTSELLERS THAT
SOLD OUT ALL YEAR
GET THEIR FIRST
BLACK FRIDAY PRICE.
LVW never does discounts. This year we make one exception: even our bestseller of the year gets a Black Friday price.
50,000+
VISIBLY PAIRS SOLD IN 2026Men came for the visible difference—and returned for how it feels.
THE VISIBLE LIFTTHE ICONIC WAISTBANDRENEW SHINE FABRIC
4.96★★★★★FROM 16,239 REVIEWS
VERIFIED LVWSTORE.COM REVIEWS
“Really impressed by the perfect fit and quality! Best in the game!”MARCO E SILVA
“Underwear brand is next level. I’ve owned multiple brands before but nothing like LVW.”MIGUEL ARIAS
“Absolutely the best underwear that I own. Super high quality and the best fitting!”AARON
“Beautiful quality, sustainably made, comfortable, soft, and in gorgeous colours… I’ve found my perfect underwear.”ROBERT DROOG
“It’s the best underwear I’ve ever worn.”SAM
A MESSAGE FROM THE FOUNDER
THE EXCEPTION IS PERSONAL
I WEAR MY NAME
ON THE WAISTBAND.
I HAVE TO STAND
BEHIND IT.
I built LVW to create underwear that could stand on its own—the fit, the fabric, the construction and the way it makes men feel when they put it on.
Once a year, I’m willing to make an exception on price. Black Friday is the moment to let more men experience why so many customers already choose LVW.
Levy van WilgenFOUNDER, LVW
FROM ONLINE HYPE TO THE STREETS
WE TOOK VISIBLY TO AMSTERDAM.
We opened the suitcase, put Visibly in people’s hands and showed them what had already sold more than 50,000 pairs online.
AMSTERDAM · 2026
THE BIGGEST OPPORTUNITY OF THE YEAR
ONCE A YEAR,
WE MAKE AN EXCEPTION ON PRICE.
For five days, our Inner Circle gets the complete Black Friday restock first. Every bestseller. Every available size. Every available colour.
INNER CIRCLE
17—21NOVEMBERTHE COMPLETE RESTOCK.
- Private website access
- First choice of sizes and colours
- Every available Black Friday offer
PUBLIC BLACK FRIDAY
27NOVEMBERWHAT REMAINS.
- The website reopens publicly
- The same offers
- Only the remaining stock
Early access gives you first choice. It does not reserve stock or guarantee a size.
PRIVATE ACCESS, EXPLAINED
YOUR BLACK FRIDAY QUESTIONS. ANSWERED.
WHAT HAPPENS AFTER I LEAVE MY EMAIL?+
You’ll receive your private invitation and the password required to enter the closed website during Inner Circle access.
IS JOINING THE INNER CIRCLE FREE?+
Yes, completely free. All it takes is your email address. Add your phone number and you get in 1 hour before everyone else, and the first 5 orders get their full order value back in shop credit.
WHY SHOULDN’T I WAIT UNTIL PUBLIC BLACK FRIDAY?+
LVW never does discounts. That’s why an event like this sells out extremely fast. With Inner Circle access, you can still get your size and colour before public Black Friday goes live on November 27.
DOES EARLY ACCESS GUARANTEE MY SIZE?+
No. It gives you the first opportunity to shop while all available sizes and colours are still in stock.
WHAT MAKES THIS BLACK FRIDAY DIFFERENT?+
LVW is restocking its bestselling products and giving them a Black Friday price for the first time.
CAN EXISTING LVW CUSTOMERS JOIN?+
Yes. Existing customers and new customers can both join the Inner Circle and receive private access.
PRIVATE ACCESS · NOVEMBER 17–21
THE BIGGEST LVW
RESTOCK OF THE YEAR.
BEFORE EVERYONE ELSE.
Enter your email. Receive the password on November 17. Shop while the complete Black Friday restock is still available.
00DAYS
00HOURS
00MIN
00SEC
You’re in.
On November 17 you’ll receive the password by email. Keep an eye on your inbox.
FREE TO JOINSAME OFFERS, FIRST CHOICEUNSUBSCRIBE ANYTIME
✓SIGN-UP CONFIRMED
THANK YOU.
YOU’RE IN THE
INNER CIRCLE.
Thank you for signing up for LVW Black Friday. On November 17 you’ll receive an email with the password that unlocks the website—before anyone else.
WANT A HEAD START?
Add your phone number and get in 1 hour before the Inner Circle. The first 5 orders get 100% of their order value back in shop credit.
By adding your number you agree to receive marketing SMS from LVW. Unsubscribe anytime by replying STOP. Shop credit applies to the first 5 orders placed during the early hour on November 17. Terms apply.
✓YOU’VE GOT YOUR HEAD START. We’ll text you when your early hour begins on November 17.
- 01Check your inbox on November 17
That’s when we send the password. Add LVW to your contacts so it doesn’t end up in spam.
- 02Unlock the website
Enter the password and shop the complete restock from November 17–21.
- 03Shop first
Every bestseller, every available size and colour, at the first-ever Black Friday price.
THE PASSWORD ARRIVES IN